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Meet Ritika Jena who chose Electronics and Communication Engineering for her undergraduate studies but never knew that her interest would lie in Marketing and Brand Management. It was only when she studied the subject ‘Managing and Marketing Technology’ in the last year of the course that she got fascinated by the field. She realized that this was something she wanted to pursue a career in and saw herself working as a Brand Manager for a reputed firm in the future.

She decided that soon after she completes her graduation, she wants to go for a Master’s in Marketing from a world-class US University. She was aware that she did not have a strong background in Business and Marketing and thereby pursued online courses during her graduation on “Introduction to marketing” from Wharton School, University of Pennsylvania and “Introduction to Digital Marketing” from University of Illinois, Chicago. These courses opened a new world of learning and opportunities to her.

Once she was done with her graduation, she came to Edelevate and apprised us with her compelling story. We have always encouraged students to follow their passion, so we made it our mission to get Ritika to her dream University. After careful profile analysis we shortlisted Universities for her that offered the MS Marketing program which suited her requirements. Ritika managed to get into several Universities including her dream University- John Hopkins!